UBER’s ghost cars: The scam to appear abundant

Ever wonder why there always seems to be a ride nearby when you pull up your UBER app on your phone? Well, it turns out that the company has been knowingly populating fake cars in their app, to give the appearance of wide-scale availability. Alex Rosenblat, a New York-based data researcher, discovered this after doing extensive research of on how the UBER customers and the drivers digitally interact, quickly realizing that there was a pattern of discrepancy between the local locations of cars and the actual estimated pickup times.

UBER has gained notoriety in the last couple years as a major disruption to the long-seated taxi industry, which is becoming obsolete in many major cities due to the fact that most simply cannot compete with the reduced pricing, better customer interaction and technological accessibility that UBER has to offer.



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